Phase 1 - Pre-Listing Presentation
Hooking the Prospective Client
The Pre-Listing Presentation should be snail mailed, emailed or dropped off prior to a face-to-face meeting. We include two different letters within this package - one letter will be for a prospect with whom you are requesting to schedule a meeting. In each letter it will be important to indicate that you will would like to present your personal marketing plan for THEIR HOME to the prospect at the face-to-face meeting since it is not included in the Pre-Listing Presentation.
The Goal of the Pre-Listing Presentation:
For the prospect that you have already scheduled an appointment with, the goal is to educate them and prepare them for your meeting. You may re-visit points outlined in the Pre-Listing Presentation during your face-to-face meeting, however you’ll feel confident that they are already somewhat educated on your ideas and marketing strategy, having received the Pre-Listing Presentation prior.
Perusing your Pre-Listing Presentation is sure to pique their interest. They can see that you are organized, prepared and professional. Setting up a meeting in person with you is their logical next step to see what else you have to offer. |
